Monday, December 26, 2016

Matchmaking nudges and noodges in the internet age

The internet dating site JSwipe has a program called ParentPay. The website has a banner reading (subtly) "We want grandchildren."

Here's the text of the ad that made its way into my email:

"Hey Mom, Hey Dad,

Hanukkah is here! We have the perfect gift. 

We both know your kid is a catch and anyone would be lucky to date them. It's time to give your son or daughter (friend, cousin, or grandkids) the right tools for finding *Jewish* love in the digital age --- and fast track your way to grandkids.

JSwipe is the #1 Jewish dating app with nearly one million users across the world. We're responsible for hundreds of marriages and want your kids to be next! Really. That's our job.

JSwipe offers a First Class membership that provides premium features to maximize the impact of their dating experience. Better matches = better dates. While their unpaid internship is great for their career, it's not so great for helping them afford a First Class membership.

That's where you come in!

Because you're such incredible parents, we're offering you the opportunity to gift your child one-year of JSwipe First Class for $99, less than half of what it usually costs! Consider it their "love allowance." The perfect Hanukkah gift! The gift of love that keeps on giving.

Would you be happy to have a new guest at your next family holiday? We know Bubbe would. Don't Passover this opportunity! "


JSwipe has a free mode and a paid mode, and the paid mode gives more signals (superswipes) that can be sent per day, etc.  Here's a review

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